Authors: O.G. Aleshina, E.A. Taran, E.V. Slesarenko

Title of the article: Evolution of content and user experience in digital marketing

Year: 2026, Issue: 3, Pages: 88-96

Branch of knowledge: 5.2.3 Regional and sectoral economics

Index UDK: 339.138

DOI: 10.26730/2587-5574-2026-3-88-96

Abstract: The relevance of this study is supported by the need to analyze the evolution of content and user experience as the most advanced trends in digital marketing, determining its effectiveness in the coming decades. The rapid development of digital technologies provides additional competitive advantages to companies that widely utilize modern content marketing technologies. The objective of this study is to analyze the main stages and specific features of the evolution of content and user experience in the context of the transition to a digital economy. Research methods include systemic-structural and functional analysis and synthesis, hypothesis generation, conceptual and comparative analysis. The application of these methods allowed us to achieve results such as an assessment of the current stage of digital content evolution in marketing, the identification of forms of its integration with user experience, and the formation of an integrated digital marketing ecosystem.

Key words: content marketing digital marketing user experience digital marketing ecosystem

Receiving date: 18.09.2026

Approval date: 02.09.2026

Publication date: 01.10.2026

CITE DOWNLOAD