Authors: A.V. Saveleva

Title of the article: Marketing aspects of a sustainable business growth strategy

Year: 2020, Issue: 4, Pages: 47-52

Branch of knowledge: 08.00.05 Economics and Management of National Economy

Index UDK: 339.138

DOI: 10.26730/2587-5574-2020-4-47-52

Abstract: The existing methods of monitoring and assessing the factors of sustainable busi-ness growth do not take into account many of the marketing features of business activity, but in many respects represent only the life cycle of goods, services and innovations implemented by managers and assumed primarily from the point of view of short-term investors rather than long-term managers. The article analyzes the importance of marketing for achieving sustainable business growth, identifies the main strategies of internal development and marketing, its level of development, achieving competitive advantages and the main directions of marketing management. Examples of marketing strategies of leading corporations are given. The problems and prospects for the implementation of the business strategy of extensive growth and diversification are considered.

Key words: Sustainable growth management strategy marketing management marketing strategies

Receiving date: 05.11.2020

Publication date: 29.12.2020

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